I just got home from a long, busy, taxing weekend at an art fair and here are some things I learned on the go:
1. Let go of negative mindsets or anxieties, pressures and getting it all perfect. Tell yourself how you want to feel and what you want to experience during the event. Fun, pleasure, to meet new people, to network…? What’s the reason you’re attending the event in the first place? Remind yourself of that.
2. Listen to your body telling you when to eat, when to drink, when to take some fresh air, a little rest… Be sensitive and flexible.
3. Change scenery and take regular breaks. It’s ok to step away from your stand once in a while. You will feel refreshed and inspired afterwards. You’re also there to meet and network with other creatives after all, so give yourself permission to go to their stands. Aren’t your legs needing a little movement too? And so what if no one is at your stand for a little while. Trust that you will meet the people that need to find you, when you’re at your stand.
4. No high expectations. No need for fancy price tags or florescent “on sale” signs. No need for an excel sheet for all the contacts and emails of people you meet. Give them your card and let them get in touch with you if they want to. That takes a huge load off your shoulders and helps you enjoy the process, rather than getting caught up in the “professional marketing overwhelm” fever.
5. Treat yourself. What stood out to you or called out to you as you walked around the fair? A book, a picture frame, a piece of art of some sort? You worked hard so you deserve a little treat. Get yourself that unexpected gift. It doesn’t have to be fancy, expensive or extravagant, unless you want it to. Let this be your celebration moment. Or if you prefer, end your day with a special take-away dinner.
I hope this is a little help in case you find yourself in a same busy weekend situation. And please let me know if you have other suggestions and ideas. I love to hear from you.
